The Employee’s New (Sustainable) Clothes
It’s a question I get all the time, “So what exactly does a Futurist do?”
Well, a ‘level one’ answer is that a Futurist looks at specific factoids (we call them triggers), determines how they will evolve, and helps companies forecast and recommend how to take advantage of those evolutions.
The truth is, though, that while this answer begins to paint the picture, it is really only doing so with a single color. So let’s make the picture a little more interesting.
Any Futurist worth their crystal ball takes a look at MULTIPLE triggers and intuitively & creatively illustrates how companies might stand at their nexus to create next-level opportunities for growth and differentiation or (confirm what is missing).
Perhaps an example to clarify:
Trigger #1: Adults Needs New Work Clothes
As we contemplate a new post-COVID ‘normal,’ companies are spending a great deal of time thinking through and discussing the myriad hurdles that will need to be cleared to make employees comfortable as they return to the work office. One that is not getting much focus, however, is the need for new clothing.
According to the American Psychological Association’s latest “Stress in America” report, more than 2 in 5 of surveyed adults (42%) said they…
