A ‘Theory of Everything’ for Experiential Marketing
5 min readSep 8, 2020
Within the field of theoretical physics, the idea of a Theory of Everything (TOE) is a conceptual model unifying multiple prevailing concepts that each generally, independently, to explain everything in the universe — from quantum particles to spiral galaxies. While learned physicists may be able to explain the quantum world using each of the individual models, they cannot (yet) describe it in a way…